Growth · AI · Distribution
Growth · AI · Distribution
Sadok Hasan
Sadok Hasan
Sadok Hasan
Growth operator building AI-native distribution systems.
Growth operator building AI-native distribution systems.
Growth operator building AI-native distribution systems.
Founder/Head of Growth at Bloomberry. Ex-Airwallex, Google Cloud, Procore, Pure Storage, and Fanatics.
Founder/Head of Growth at Bloomberry. Ex-Airwallex, Google Cloud, Procore, Pure Storage, and Fanatics.
Founder/Head of Growth at Bloomberry. Ex-Airwallex, Google Cloud, Procore, Pure Storage, and Fanatics.
Bloomberry
Airwallex
Procore
Pure Storage
Fanatics
Bloomberry
Airwallex
Procore
Pure Storage
Fanatics

Building Bloomberry — AI-native distribution systems for founders and executives.
Building Bloomberry — AI-native distribution systems for founders and executives.
Selected Growth Work
Selected Growth Work
Selected Growth Work
537%+ front-book gross profit growth
Scaled paid media contribution during Airwallex’s run past $1B ARR.
$100K+ monthly gross profit contribution
Built paid media into a meaningful US revenue growth channel.
$2M+ annual media ownership
Owned budget, forecasting, channel strategy, and executive reporting.
100+ indexed Bloomberry pages
Built an AI-native content and SEO engine in under 60 days.
537%+ front-book gross profit growth
Scaled paid media contribution during Airwallex’s run past $1B ARR.
$100K+ monthly gross profit contribution
Built paid media into a meaningful US revenue growth channel.
$2M+ annual media ownership
Owned budget, forecasting, channel strategy, and executive reporting.
100+ indexed Bloomberry pages
Built an AI-native content and SEO engine in under 60 days.

Im open-sourcing Bloomberry
A few days ago I joked that everyone talks about open-source GTM, so I might as well actually open-source the GTM.
So I did.
Bloomberry is going open source.
Not shutting down or abandoning the hosted product. The opposite. I put it back on a waitlist and I want to push both versions harder.
The split is simple:
bloomberry.ai
is the stable product.
Free. Pro. Teams. Enterprise.
We host it, maintain it, keep the integrations working and make sure you don’t have to spend your night debugging OAuth.
The repo is the playground.
Run it yourself. Fork it. Tear pieces out. Build on top of it.
Voice Memory. Company Brain. Signal-to-Post. Approvals. Publishing. MCP. The actual guts of what I’ve been building.
I’m opening the roadmap too.
What’s next. What needs work. What I’m thinking about. What contributors want to take on.
Think something should work differently? Open an issue.
Can make it better? Send the PR.
Build something I never would’ve thought of? Even better.
I’m finalizing the license now so the rules are clear before the repo goes live. Customer data, credentials, private profiles and internal production stuff obviously stay private.
The product itself doesn’t need to.
Because if somebody can clone the repo tomorrow and erase Bloomberry’s advantage, then the advantage wasn’t very good.
I’d rather compete on product, taste, distribution and how fast we learn.
So that’s the plan.
Stable hosted product on one side.
Open repo, public roadmap and contributors on the other.
Open-source GTM, literally.
And yes, maybe a little bit out of spite.
Actually, for sure out of spite.
Read essay →

Mr. Deer Lost an Antler
Mr. Deer hung his head in shame.
He just lost an antler in a mating battle.
Every other buck still has two.
Losing an antler won't define me, he thinks.
I still have more to give.
Just then the entire herd ducks low behind the bushes.
Now's my chance.
The one-antlered deer sticks his head up extra high.
Bang.
Read essay →

This Isn’t LaCroix
You open the fridge.
You reach for a Lime La Croix.
Ksh.
Taste it.
It's sweeter than you remember.
Almost too sweet like there's sugar in there.
Wait this isn't a La Croix.
It's a 7UP.
That's how your customer should feel after buying your product.
Read essay →


Im open-sourcing Bloomberry
A few days ago I joked that everyone talks about open-source GTM, so I might as well actually open-source the GTM.
So I did.
Bloomberry is going open source.
Not shutting down or abandoning the hosted product. The opposite. I put it back on a waitlist and I want to push both versions harder.
The split is simple:
bloomberry.ai
is the stable product.
Free. Pro. Teams. Enterprise.
We host it, maintain it, keep the integrations working and make sure you don’t have to spend your night debugging OAuth.
The repo is the playground.
Run it yourself. Fork it. Tear pieces out. Build on top of it.
Voice Memory. Company Brain. Signal-to-Post. Approvals. Publishing. MCP. The actual guts of what I’ve been building.
I’m opening the roadmap too.
What’s next. What needs work. What I’m thinking about. What contributors want to take on.
Think something should work differently? Open an issue.
Can make it better? Send the PR.
Build something I never would’ve thought of? Even better.
I’m finalizing the license now so the rules are clear before the repo goes live. Customer data, credentials, private profiles and internal production stuff obviously stay private.
The product itself doesn’t need to.
Because if somebody can clone the repo tomorrow and erase Bloomberry’s advantage, then the advantage wasn’t very good.
I’d rather compete on product, taste, distribution and how fast we learn.
So that’s the plan.
Stable hosted product on one side.
Open repo, public roadmap and contributors on the other.
Open-source GTM, literally.
And yes, maybe a little bit out of spite.
Actually, for sure out of spite.
Read essay →


Mr. Deer Lost an Antler
Mr. Deer hung his head in shame.
He just lost an antler in a mating battle.
Every other buck still has two.
Losing an antler won't define me, he thinks.
I still have more to give.
Just then the entire herd ducks low behind the bushes.
Now's my chance.
The one-antlered deer sticks his head up extra high.
Bang.
Read essay →


This Isn’t LaCroix
You open the fridge.
You reach for a Lime La Croix.
Ksh.
Taste it.
It's sweeter than you remember.
Almost too sweet like there's sugar in there.
Wait this isn't a La Croix.
It's a 7UP.
That's how your customer should feel after buying your product.
Read essay →
About
About
About
Sadok Hasan is a growth and AI operator focused on fintech, payments, distribution, and AI-native go-to-market systems. His work sits at the intersection of paid acquisition, messaging, compliance, product, and revenue strategy. He currently builds Bloomberry, an AI-native content platform for founders and executives.
Sadok Hasan is a growth and AI operator focused on fintech, payments, distribution, and AI-native go-to-market systems. His work sits at the intersection of paid acquisition, messaging, compliance, product, and revenue strategy. He currently builds Bloomberry, an AI-native content platform for founders and executives.
Sadok Hasan is a growth and AI operator focused on fintech, payments, distribution, and AI-native go-to-market systems. His work sits at the intersection of paid acquisition, messaging, compliance, product, and revenue strategy. He currently builds Bloomberry, an AI-native content platform for founders and executives.
Experience
Experience
Experience
Bloomberry — Founder / Head of Growth
Bloomberry — Founder / Head of Growth
Built an AI-native content platform and SEO engine for founders and executives. Focused on distribution systems, positioning, and scalable content operations.
Airwallex — Performance Marketing Manager, Americas
Airwallex — Performance Marketing Manager, Americas
Scaled paid media contribution through a high-growth fintech phase. Owned channel strategy, forecasting, testing, and executive reporting across the Americas.
Pure Storage — Senior Digital Marketing Manager
Pure Storage — Senior Digital Marketing Manager
Led digital programs across enterprise demand and acquisition. Balanced performance marketing execution with strategic measurement and pipeline discipline.
Procore — Senior Marketing Manager, Paid Media & Digital
Procore — Senior Marketing Manager, Paid Media & Digital
Managed paid media and digital programs for complex B2B buying journeys. Connected acquisition strategy with messaging, audience quality, and revenue outcomes.
Google Cloud — Digital Marketing Manager
Google Cloud — Digital Marketing Manager
Worked on digital acquisition and demand programs in enterprise cloud. Operated across performance channels, creative, and campaign measurement.
Fanatics — Digital Marketing Manager
Fanatics — Digital Marketing Manager
Supported digital growth across consumer acquisition and performance channels. Built operational fluency across fast-moving commerce and media systems.
Work With Me
Work With Me
Work With Me
For speaking, collaboration, advisory, or growth strategy conversations, connect with me directly.
For speaking, collaboration, advisory, or growth strategy conversations, connect with me directly.